Volume 2, Issue 5, October 2017, Page: 75-85
Social Media as a Communication Tool to Support University Student - Services: Affordances, Limitations and Opportunities for Innovations
Charity Tecson-Turano, Department of Communications, Linguistics and Literature University of San Carlos, Cebu City, Philippines
Received: Jun. 19, 2017;       Accepted: Jul. 3, 2017;       Published: Oct. 24, 2017
DOI: 10.11648/j.ijics.20170205.14      View  2719      Downloads  153
This study titled Social Media as a Communication Tool to Support University Student-Services: Affordances, Limitations and Opportunities for Innovations sought to determine the affordances of social media as a communication tool to support student services as perceived by the administrators, faculty, and students; the identified limitations and glitches of social media as a communication tool to support student services as experienced by the respondents and ways to address these limitations and glitches; and the opportunities to enhance usage of social media for university student services. Department academic chairs, faculty coordinators and faculty members (8 respondents), and students (123 respondents) from seven academic departments participated in the study. A qualitative approach through open-ended survey was employed. The Theory of Affordances by James J. Gibson served as the theoretical underpinning of the study. The respondents declared that the use of social media has significantly aided them in their enrollment concerns, academic department-student collaboration and academic department-student communications in general. Opportunities for continuous interactions to discuss student concerns that should be attended to by their respective academic departments were found to be favorable. Blocking of social media in the university premises is the major glitch identified. Faculty and students depended on their Internet connections in their respective houses or outside of the university to coordinate with each other online. Security/privacy, language, content and behavioral issues were other concerns that could be addressed in a social media use guideline.
Social Media Affordances, Social Media as a Communication Tool, Social Media and Student Services
To cite this article
Charity Tecson-Turano, Social Media as a Communication Tool to Support University Student - Services: Affordances, Limitations and Opportunities for Innovations, International Journal of Information and Communication Sciences. Vol. 2, No. 5, 2017, pp. 75-85. doi: 10.11648/j.ijics.20170205.14
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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